Karl Lagerfeld is bringing Macy’s a new contemporary look this Fall. Lagerfeld’s 45 piece limited edition collection for Macy’s will be at 235 retail stores and online starting August 31. The average price tag for his line will range from $50- $170. Lagerfeld’s exclusives for Macy’s will have a limited run, from six to eight weeks depending on the reaction of consumers. If it’s anything like his 2004 one-time collection collaboration with H&M, I am sure it will be sold out in a flash. The line is being called “quintessential Lagerfeld” with affordable prices including items like graphic tees, print jackets and refined dresses. Here is a peek at the ad campaign below.